Small team.Longspecifications.
Brand New Level is run from Weesp as a network: a small core, with specialists across Europe pulled in per problem. Here is how a thing becomes a product.
Better to own a format nobody wantsthan rent a feature everybody has.
Five rules,and none of themgets broken.
They are why the portfolio is small, and why none of it is a wrapper around somebody else’s API.
Every product starts at the end. What has to come out, in what format, and who has to accept it without phoning anybody. The screen is designed backwards from that.
Interfaces get drawn, argued about and thrown away on paper first. Paper is the cheapest place in the world to be wrong, and the fastest.
The valuable work is usually a file format, a colour transform or a protocol nobody wants to own. That is exactly where the work starts, because it is the part that cannot be copied in a weekend.
Real production files, real machines, real printers. Nothing is supported here until something physical comes out correct.
Everything built here is run here. A product nobody maintains is a demo with a domain name.
Nothing is supported here untilsomething physical comes out correct.
What gets claimed,and how firmly.
Four words, used consistently, so that a reader can tell the difference between something measured here and something taken on trust.
It was run, on a real machine or a real press, and something physical came out correct.
A number from in-house instrumentation, with the method stated if anyone asks.
Somebody else’s figure. Attributed to them, on the page where it appears.
The interesting one. Anything that cannot be backed is not said at all, including where a stronger claim would sell better.
Weesp,next to Amsterdam.
A small core in one building, and a European network of specialists pulled in per problem. It is why the team can be this size and the specifications this long.
Independently. No outside owner deciding which product survives.
English for the products, worldwide. Dutch through Brand Level, in the Netherlands.
Pampuslaan 59, 1382 JM Weesp, Netherlands.
Bring the partnobody wants to own.
A format, a machine, a colour problem, a workflow that ends in a phone call. Those are the interesting ones.