Drawn here.Built here.Keptrunning.
A small product foundry in Weesp. Three products of its own, plus the smaller tools the same work throws off.
Software is easy until it has tomeet something real. That meetingis the whole job here.
Three products.Each one ends off screen.
They look unrelated until you notice what they have in common. Each one ends somewhere a screen cannot reach.
A website platform that also runs the business behind the site.
A design editor that finishes the job in CMYK, in a browser tab.
A remote workforce for work that is physical.
Three products is the portfolio. The same work throws off smaller tools, and they get a name and a home rather than a folder on somebody’s desktop.
A booking takenwhile nobody is awake.
01 — PageWebPro
A website platform that also runs the business behind the site. Forms, bookings, tickets, a shop, visitor numbers, and an API an assistant can drive.
Ink on paper,cut to shape.
A design editor that runs in a browser tab and exports what a printer actually asked for. Colour, separations, overprint and packaging are handled by an in-house print engine.
A personin the loop.
Rather than wait for machines to be autonomous, hAire keeps a trained operator in the loop at a real address and lets the platform learn from a working floor instead of a laboratory.
How a productgets made here.
Four rules. They are why the portfolio is small and why none of it is a wrapper around somebody else’s API.
Every product starts at the end. What has to come out, in what format, and who has to accept it without phoning anybody. The screen is designed backwards from that.
Interfaces get drawn, argued about and thrown away on paper first. Paper is the cheapest place in the world to be wrong.
Real production files, real machines, real printers. Nothing counts as supported here until something physical comes out correct.
A launch is not the end of it. Everything built here is hosted, watched and fixed here, which is why the products keep getting better where customers actually notice.
Better to own a format nobody wantsthan rent a feature everybody has.
Colour transforms
Machine protocols
Beam saws
Working floors
Brand New Level makes the products.Brand Level builds with them.
Product foundry, Weesp. Owns and builds Popcorn, PageWebPro, Kerf and hAire. Sells products, in English, anywhere.
Digital agency, Amsterdam. Client projects on the same stack. Dutch first, English on request.
One founder, one engineering team, one European network of specialists.
What is on the bench.
A remote workforce for physical work. It is pre-launch, and that is the honest description.
PageWebPro lets an assistant do the work. This site is the proof, and nothing here used a private back door.
Kerf writes Hundegger BVX. There is no public spec for it, so one was built out of real production files.
Name the thingthat has to come out.
A printed sheet, a cut beam, a booking taken at two in the morning, a job finished on site. Say what the end of it looks like; the work runs backwards from there.